Universal Orlando plans to throw down the latest gauntlet in the area's theme park wars on Monday when it officially starts offering free admission to children under the age of 9 whose parents buy a two-day multipark pass over the Internet.
The offer comes amid heightened competition in Orlando theme park deals and as Universal tries to overcome a disappointing 2005. Universal's two parks in Orlando, Universal Studios and Islands of Adventures, each saw declines of 8 1/2 percent, according to Amusement Business, the trade publication.
The deal is limited to one child per adult ticket purchased online for $99.95 for the theme park resort, home to Universal Studios and Islands of Adventure. It also provides three extra days at the park with no extra charge. A children's ticket for a two-day multipark pass previously had cost $99.95, the same as an adult ticket.
The theme park resort had been testing the concept for the past two months on its Web site but makes the deal official on Monday with a multimillion dollar advertising campaign to back it up.
Sea World Orlando several years back introduced its Fun Card, which allows Florida residents who purchase a one-day ticket pretax for $61.95 to get in without paying for the rest of the year. Out-of-towners also can make repeat visits with a one-day ticket.
Last year, Walt Disney World started Magical Express, which allows visitors to check their luggage at their hometown airports and then be whisked directly to the resort without having to wait for their suitcases upon arrival at the Orlando International Airport. Disney also revamped its ticket pricing structure to offer lower prices for longer stays.
Source : AP